Primary motive of the association is to advocate for the rights and welfare of petcare professionals,such as Pet Boarding Owners,pet groomers, trainers, walkers, and sitters, while also ensuring that pets in India receive high-quality care. The association seeks to provide a network of support, knowledge, and resources for professionals working in the petcare industry.

Enhancing the well-being of pets and strengthening the human-animal bond by promoting ethical, high-quality pet care, supporting pet care professionals, and advocating for animal welfare.This mission can be fulfilled through education, industry standards, community outreach, and responsible pet ownership advocacy.